Photo: Isabel Pavia / Moment / Getty Images
Photo Credit: Getty Images
From stopping dust and dirt getting into the eyes to prompting our blink reflex, eyelashes do more than just look pretty. Which makes it hard to explain the social media trend of men trimming down — or even entirely shaving off — their eyelashes in a bid to look “more masculine.” Videos posted to TikTok, Instagram and X in recent weeks show men braving blades very close to their eyes, in barber shops from Turkey to New Zealand, in a quest for stubby lashes. While some barbers are seen wielding buzzing electric clippers, others are freestyling with just a pair of hairdressing scissors and, hopefully, a steady hand. Meanwhile, influencers and celebrities appear to be eschewing bold lashes in what has since been dubbed the #fullfacenomascara movement. Could women also be moving away from the archetypally feminine big eyelash trend? While the ‘no mascara’ trend has been gaining traction, with a growing number of people showcasing their natural lashes as part of a broader shift towards minimalist beauty, mascara remains one of the most widely used cosmetic products, Clare Hennigan, principal analyst of beauty and personal care at research firm Mintel, told CNN. In fact, it remains the most commonly applied eye makeup in the US, she noted, indicating that “the no-mascara trend will take considerable time, if ever, to gain widespread adoption.”
Link: https://www.cnn.com/