Something other than the iconic Spurs logo will grace the fronts of the players' jerseys when the Spurs hit the court this fall, News Radio 1200 WOAI reports.
The familiar 'sunburst' logo of Frost Bank will be on the upper left breast of all jerseys, above the Spurs logo, as part of an agreement announced today between the bank and the team.
The Nike 'swoosh' has graced NBA jerseys for some time, but this is the first local commercial brand to be on the jersey.
“All across Texas, Frost bankers can be recognized by the Frost logo pins they proudly wear," Frost Bank CEO Phil Green said. When our customers see us wearing the logo, they know it’s a sign they’ll be treated honestly and fairly. When we see our colleagues wearing the logo, we know that’s someone who’s part of the Frost family and who shares our values. As we welcome the Spurs into the Frost family, we hope they will wear the logo as proudly as we do.”
Frost Bank as responsible as any entity for the fact that that Five Time NBA Champion Spurs exist. It was the late Tom Frost who provided the financing for what was then called the Dallas Chaparrals to make the move to San Antonio back in 1973.
“It was very important for us to find a jersey patch partner that best aligned with our company culture and values, and Frost Bank is the perfect match as demonstrated in the exemplary professional and community service that they have provided to Texans for now over 150 years,” said Rick Pych, Spurs Sports & Entertainment President and CEO. “In our 45 years of partnership with Frost, we have witnessed firsthand the commitment to building long-term caring relationships with their customers as well as to the communities in which they serve.”
The new agreement includes a high profile presence for Frost Bank in the AT&T Center, and on Spurs digital marketing.